ARE YOU BEING RECOGNISED….!!!

Once upon a time there lived a man who was a sculptor in a small district. One day he made a same piece of art which was already installed at a public place in a city. Both the art were same but the city art had wide audience. The statue located in city was huge and attractive that people passing by could not resist themselves to stop and praise. Many other travelers and people from different cities countries used to come to see that magnificent art.
Whereas the statue in district had limited audience and it was even more challenging for the artist to make his presence alive.
It was a big question for the talent about its new art piece... Why will it be appreciated? According to sculptor his statue was different and old art was just an inspiration. But still artist conviction and perseverance kept him moving forward. He was sure that he will please his audience even though the art was same… His art piece was not for own self but for others… his beloved audience. The artist was confused, he wanted to tell the world about the art but was unaware about the possibilities. But then a mentor came to guide him.
Mentor played a huge role in sculptor life. He engraved never giving up spirit in artist heart and mind. Mentor provided many strategies to promote his art and also trained him for the same. He made an indispensable place in market. A day before art revelation… sculptor took his drums and went on a journey to publicize his art. It brought attention and interaction among locals. Many others from far countries started coming to see that sculpture. It was not mystic but it was artist tireless effort and guidance by his mentor.
Similarly what Small Medium Enterprise should do when they have competitors around, that too in large number?
The first thing that one should focus on is how they can benefit their consumers:-
• Assurance that the product will deliver the promised value,
• Performance guarantee,
• Ease of selection,
• Psychological satisfaction,
• Social status
The company may also find it will lose some clients along the way. If this is the case, do they fit in with brand values? A customer that doesn’t fit this value may harm the brand. If these customers do fit the perceived brand value, then the company needs to find out why it still isn’t working the way it planned what the brand should communicate.
In today’s global scenario how you can make yourself spot among other sheep’s?
In the economic globalization, to compete on a global scale and survive Small Medium Enterprises must focus on a strategic approach of market strategy and their other brand building needs. Brand management is a systematic process involving management activities, with both science and art. Often, the problems faced by SMEs in the market are answered by the branding strategy but it’s on us to implement and maintain the continuity then falls on the SME itself. From brand positioning, brand quality, brand culture, brand personality building, brand public relations and extension, etc. SMEs must know how to implement brand strategies and stand up in market with pride.
Who, What, When, Where and Why marketing yourself?
Small and medium enterprises (SMEs) today need to think beyond conventional marketing practices of large companies and search for alternative marketing approaches such as personal contact networks, social networks, e-commerce tools, B2B portals, business networks and industry and marketing networks. For Branding & Crowd Sourcing one should get ideas from all over the world to improve your products & services which will help in attracting more visitors to your website & get them to stay longer than before
The piece of art conveyed a message; it was made for a target audience, was well advertised.
I have seen many SMEs who have failed to get buyers or even enough inquiries because they had never developed the Unique Selling Point (USP) of their products. They are not sure about how their products were different from those already in the market. Since they were unaware of this vital aspect, they were unable to understand the needs of their target audience
How can Small Medium Enterprise apart themselves from their competitors…..???
Step 1: Identifying the Target Audience
• Affects decisions related to what, how, when, and where message will be said,
  as well as who will say it
Step 2: Determining Communication Objectives
• Six buyer readiness stages
Step 3: Designing a Message
• Attention, Interest, Desire, Action framework guides message design
• Message content contains appeals or themes designed to produce desired results
• Rational appeals
• Emotional appeals
• Love, pride, joy, humor, fear, guilt, shame
• Moral appeals


 “However, most of the Small Medium Enterprises are yet to wake up to the fact that online marketing can and is the only cost-effective, measurable and targeted advertising channel. At a time when the major markets are shrinking considerably, I strongly believe that each and every SME should have a marketing strategy to not only showcase its products, but also to easily get inquiries from other markets.
Excellence is drive from inside but not from outside….. The more you shine, brighter will be your growth.”

Winning Sales & Marketing Strategy in Fast Changing Global Scenario…

In an increasingly volatile world characterized by tumultuous change and sweeping transformation of the business environment, business leaders and policy makers need a set of strategic planning tools that can enable an organization to perceive and react effectively to change.

Scenario based on strategic planning incorporates a broad range of views into strategic decisions- both now and in future. This in turn gives business leaders and policy makers the tools they need to gain both an immediate impact and growing advantages.

Oliver Wendell Holmes said, "The great thing in life is not where we stand, but what direction we are moving." No matter what business you work in, a "business as usual" mindset will insure your competitors are making more money than you are. If you don't stand out from the competition you may find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.

In simple terms marketing is traditionally described with four Ps: product, price, place and promotion. But now who uses the old handmade potter utensils. With the change in time one has to adapt new techniques and skills. Marketing has taken a step forward with a new set of four Ps that can enhance engagement strategies to retain long-standing relationships as well as acquire new profitable customers.

·         Planning is the foremost thing for a successful business. Setting up the goals and achieving targets on time is another efficient and productive thing for the company’s growth.

·         Perspective. Analyzing and generating the data with a fresh perspective. Market research and taking feedback about your brand helps the organization to work with a fresh perspective by bringing new things out which also creates curiosity for the consumers.

·         Purpose. Understanding your brand in order to promote and position it correctly to the right segment of customers will help create loyalty and reassure risk-averse customers. Start by understanding how your brand promise resonates with the most attractive segments of your customer base, which can be done through activities such as focus groups, surveys or customer forums.

·         Path.Path is where one practices and stands firm by building new blocks step by step. With today’s scenario building up yourself strong on a bigger platform one has to be indispensible in eyes of all. Social media, PR, Advertisements, etc… helps to sustain and grow. 

·         Proliferation.It issaid if one is learning than one is growing. Taking advices and guidance’s from the experts can help in developing in fast changing scenario.

Each business has ups and downs, but having a strong determination and conviction to stand up again can raise the organization in a short span. But the question is How? There are few key points for setting up the marketing strategies and creating a win-win situation.

·         Designing and executing your learning strategy. A learner is always a victor.

·         Win small but fast. More work… more winnings…

·         Find the power. There is always a hero in every organization. Examine one raise many.

·         Assessing the right partners. Indulge… Be a support to each other.

All organization wishes for growth in terms of profit. In the hustle and bustle of enterprises a buyer gets confused… which brand one should choose. Few consumers are rigid and sticks to their old brands whereas growth of new brands are not possible. Its important to build trust first interacting with customers and knowing your target audience.

What makes a brand indispensible?

·         Think big and audit your time. No matter the size of your business, place a mental image in your mind as if you are the largest and most successful person in your industry. How much time is consumed by routine office work someone else should be doing? Spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.

·          Build relationships with your customers. For each month that goes by, customers lose 10% of their buying power. Create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, sales flyer, newsletter etc. to keep your name, phone number, and service on their mind.

·         Collect E-mail addresses. Get permission from your customers to use their E-mail address. Periodically send updates and notices to your client list. As long as you have their permission and avoid overuse, E-mail can be a powerful and inexpensive marketing tool.

·         Feedback. The most effective way which gives you a sense of realization of that you are growing in your respective organization is by receiving feedback from your clients.

Fallen flowers can’t grow back on tree but new flowers can certainly grow. Business in not about what we couldn’t do so far. Its about what we still can do. It is you who will decide a game plan to remain in the battle. Your customers are looking at you. Are you responding them?

So it’s time to standup like never before. Think Big and Act Even Greater!!! Get set Go….

BADLAV