ARE YOU BEING RECOGNISED….!!!

Once upon a time there lived a man who was a sculptor in a small district. One day he made a same piece of art which was already installed at a public place in a city. Both the art were same but the city art had wide audience. The statue located in city was huge and attractive that people passing by could not resist themselves to stop and praise. Many other travelers and people from different cities countries used to come to see that magnificent art.
Whereas the statue in district had limited audience and it was even more challenging for the artist to make his presence alive.
It was a big question for the talent about its new art piece... Why will it be appreciated? According to sculptor his statue was different and old art was just an inspiration. But still artist conviction and perseverance kept him moving forward. He was sure that he will please his audience even though the art was same… His art piece was not for own self but for others… his beloved audience. The artist was confused, he wanted to tell the world about the art but was unaware about the possibilities. But then a mentor came to guide him.
Mentor played a huge role in sculptor life. He engraved never giving up spirit in artist heart and mind. Mentor provided many strategies to promote his art and also trained him for the same. He made an indispensable place in market. A day before art revelation… sculptor took his drums and went on a journey to publicize his art. It brought attention and interaction among locals. Many others from far countries started coming to see that sculpture. It was not mystic but it was artist tireless effort and guidance by his mentor.
Similarly what Small Medium Enterprise should do when they have competitors around, that too in large number?
The first thing that one should focus on is how they can benefit their consumers:-
• Assurance that the product will deliver the promised value,
• Performance guarantee,
• Ease of selection,
• Psychological satisfaction,
• Social status
The company may also find it will lose some clients along the way. If this is the case, do they fit in with brand values? A customer that doesn’t fit this value may harm the brand. If these customers do fit the perceived brand value, then the company needs to find out why it still isn’t working the way it planned what the brand should communicate.
In today’s global scenario how you can make yourself spot among other sheep’s?
In the economic globalization, to compete on a global scale and survive Small Medium Enterprises must focus on a strategic approach of market strategy and their other brand building needs. Brand management is a systematic process involving management activities, with both science and art. Often, the problems faced by SMEs in the market are answered by the branding strategy but it’s on us to implement and maintain the continuity then falls on the SME itself. From brand positioning, brand quality, brand culture, brand personality building, brand public relations and extension, etc. SMEs must know how to implement brand strategies and stand up in market with pride.
Who, What, When, Where and Why marketing yourself?
Small and medium enterprises (SMEs) today need to think beyond conventional marketing practices of large companies and search for alternative marketing approaches such as personal contact networks, social networks, e-commerce tools, B2B portals, business networks and industry and marketing networks. For Branding & Crowd Sourcing one should get ideas from all over the world to improve your products & services which will help in attracting more visitors to your website & get them to stay longer than before
The piece of art conveyed a message; it was made for a target audience, was well advertised.
I have seen many SMEs who have failed to get buyers or even enough inquiries because they had never developed the Unique Selling Point (USP) of their products. They are not sure about how their products were different from those already in the market. Since they were unaware of this vital aspect, they were unable to understand the needs of their target audience
How can Small Medium Enterprise apart themselves from their competitors…..???
Step 1: Identifying the Target Audience
• Affects decisions related to what, how, when, and where message will be said,
  as well as who will say it
Step 2: Determining Communication Objectives
• Six buyer readiness stages
Step 3: Designing a Message
• Attention, Interest, Desire, Action framework guides message design
• Message content contains appeals or themes designed to produce desired results
• Rational appeals
• Emotional appeals
• Love, pride, joy, humor, fear, guilt, shame
• Moral appeals


 “However, most of the Small Medium Enterprises are yet to wake up to the fact that online marketing can and is the only cost-effective, measurable and targeted advertising channel. At a time when the major markets are shrinking considerably, I strongly believe that each and every SME should have a marketing strategy to not only showcase its products, but also to easily get inquiries from other markets.
Excellence is drive from inside but not from outside….. The more you shine, brighter will be your growth.”