Winning Sales & Marketing Strategy in Fast Changing Global Scenario…

In an increasingly volatile world characterized by tumultuous change and sweeping transformation of the business environment, business leaders and policy makers need a set of strategic planning tools that can enable an organization to perceive and react effectively to change.

Scenario based on strategic planning incorporates a broad range of views into strategic decisions- both now and in future. This in turn gives business leaders and policy makers the tools they need to gain both an immediate impact and growing advantages.

Oliver Wendell Holmes said, "The great thing in life is not where we stand, but what direction we are moving." No matter what business you work in, a "business as usual" mindset will insure your competitors are making more money than you are. If you don't stand out from the competition you may find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.

In simple terms marketing is traditionally described with four Ps: product, price, place and promotion. But now who uses the old handmade potter utensils. With the change in time one has to adapt new techniques and skills. Marketing has taken a step forward with a new set of four Ps that can enhance engagement strategies to retain long-standing relationships as well as acquire new profitable customers.

·         Planning is the foremost thing for a successful business. Setting up the goals and achieving targets on time is another efficient and productive thing for the company’s growth.

·         Perspective. Analyzing and generating the data with a fresh perspective. Market research and taking feedback about your brand helps the organization to work with a fresh perspective by bringing new things out which also creates curiosity for the consumers.

·         Purpose. Understanding your brand in order to promote and position it correctly to the right segment of customers will help create loyalty and reassure risk-averse customers. Start by understanding how your brand promise resonates with the most attractive segments of your customer base, which can be done through activities such as focus groups, surveys or customer forums.

·         Path.Path is where one practices and stands firm by building new blocks step by step. With today’s scenario building up yourself strong on a bigger platform one has to be indispensible in eyes of all. Social media, PR, Advertisements, etc… helps to sustain and grow. 

·         Proliferation.It issaid if one is learning than one is growing. Taking advices and guidance’s from the experts can help in developing in fast changing scenario.

Each business has ups and downs, but having a strong determination and conviction to stand up again can raise the organization in a short span. But the question is How? There are few key points for setting up the marketing strategies and creating a win-win situation.

·         Designing and executing your learning strategy. A learner is always a victor.

·         Win small but fast. More work… more winnings…

·         Find the power. There is always a hero in every organization. Examine one raise many.

·         Assessing the right partners. Indulge… Be a support to each other.

All organization wishes for growth in terms of profit. In the hustle and bustle of enterprises a buyer gets confused… which brand one should choose. Few consumers are rigid and sticks to their old brands whereas growth of new brands are not possible. Its important to build trust first interacting with customers and knowing your target audience.

What makes a brand indispensible?

·         Think big and audit your time. No matter the size of your business, place a mental image in your mind as if you are the largest and most successful person in your industry. How much time is consumed by routine office work someone else should be doing? Spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.

·          Build relationships with your customers. For each month that goes by, customers lose 10% of their buying power. Create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, sales flyer, newsletter etc. to keep your name, phone number, and service on their mind.

·         Collect E-mail addresses. Get permission from your customers to use their E-mail address. Periodically send updates and notices to your client list. As long as you have their permission and avoid overuse, E-mail can be a powerful and inexpensive marketing tool.

·         Feedback. The most effective way which gives you a sense of realization of that you are growing in your respective organization is by receiving feedback from your clients.

Fallen flowers can’t grow back on tree but new flowers can certainly grow. Business in not about what we couldn’t do so far. Its about what we still can do. It is you who will decide a game plan to remain in the battle. Your customers are looking at you. Are you responding them?

So it’s time to standup like never before. Think Big and Act Even Greater!!! Get set Go….